Bench is an urban lifestyle fashion label. From humble beginnings in Manchester in the 80s they have now grown to become a global brand with over 50 stores worldwide.

We work with Bench to deliver a range of consumer, press and internal facing communications, mainly using time based media (live action video and motion graphics).

Featured here is a consumer video launching their Summer 2010 ‘Power & Glory’ clothing range and a trade and consumer 3d video / e-campaign.

Bench commissioned this video to raise consumer awareness of their summer 2010 clothing range called ‘Power and Glory’.

Our brief was to create a summery feel but reflect the edginess of the range, which is more trend driven and fashion focused than the main Bench lines. The challenge was to display both the men’s and women’s ranges, both very different from each other, in the same video.

The video featured on the Bench website, in online banners, in retail stores, on screens at large events and on digital outdoor advertising throughout summer 2010.

The Art of The Street is a trade and consumer campaign for Bench. This 3d anaglyphic move was created to support the campaign.